digital innovation

Hotel Contract Management System

 

 

One of Southeast Asia’s leading hotel management companies with a variety of brands in its portfolio handles thousands of contracts with its tourism partners. Each contract was set up and sent out manually as an exported Excel file, until we were asked to find a solution that would streamline and automate the process. Together with the company’s senior management we defined the full scope and functionality, and after nine months delivered the web-based contracting module. The system allowed for dynamic contract data population, direct online distribution, with built-in approval mechanisms by our client’s contract partners, and automatic processing of the signed contracts by the company’s accounting department. The system generated substantial savings in man-hours, and greatly improved accounting efficiency during its lifetime. 

 

Destination Marketing

Bangkok’s Chaophraya River

 

In January 2015, Bangkok River Partners, an association of businesses located on the Chaophraya River working together to promote the destination for domestic leisure and international tourism was formed. OtiumOne created the brand, developed the digital universe (website with original content in Thai, English and Chinese, photography, video and activation of social media pages), engaged the travel industry and media, formed relations with government agencies, and staged events for the public and MICE industry. Over the years, property owners saw their asset values increase, and hospitality and retail brands their business increase. Locals and visitors choose to stay, shop and play along the Chaophraya River. The website bangkokriver.com with its original content grew organically. At its peak, ahead of COVID19, the website was attracting 125,000 unique visitors per month. Throughout COVID19, the website maintained an audience and is positioned to bounce back in line with the return of International tourism. 

 
placemaking

Creative District Bangkok

 

Adopting the participatory approach deployed by humanitarian organisations around the world, in February 2015, business and gallery owners, artisans and artists, writers and photographers, residents and community leaders gathered under a tree at The Jam Factory to discuss the riverside districts of Bang Rak and Klongsan. People from all walks of life continued to meet each month to discuss how this part of Bangkok might offer improved livelihood and liveability to people living and working in the area. Through a series of town hall meetings the wants and desires of the community were synthesised into a charter and Bangkok’s first Creative District and Foundation were formed. Events to engage the community, Bangkokeans and people from around the world included a quarterly evening gallery hop, a ten-day street art festival called BUKRUK, environmental initiatives and more. 

 

Digital innovation

Medical tourism reimagined

 

Experience with Bangkok River Partners, and the pressures on Thailand’s tourism industry caused by COVID19 led us to identify Thailand’s medical tourism sector with the potential for digital innovation and exponential growth. As digital technology becomes more sophisticated, so too do the opportunities to streamline and secure bookings of medical treatment, accommodation and ground support. For NeoMex (Singapore), OtiumOne is developing a proprietary digital platform which addresses multiple pain-points for both patients and medical service providers. The digital platform will promote Thailand’s medical tourism sector globally and generate revenue for hospitals, clinics, wellness centres, accommodation providers (serviced apartments, hotels, resorts) and tourism destinations and destination management companies. 

 

digital innovation

Digital Knowledge platform, UN

 

In close cooperation with UNESCAP, the United Nations Economic and Social Commission for Asia and the Pacific, we have developed a Drupal-based Digital Knowledge Platform for Countries with Special Needs (CSNs). The UN divides CSNs in three categories: LDCs (Least Developed Countries), LLDCs (Landlocked Developing Countries), and SIDS (Small Island Developing States). All these countries share a common problem: they face product export hurdles because of taxes that are applied by transit countries, or the enormous distance between their export point (airport, harbour) and the nearest international transportation hub. We were tasked with three topics: Feasibility Study, development of a Prototype, and development of the final Interactive Knowledge Portal.  The full project was completed within 18 months.

 

brand revitalisation

Thailand’s first Portrait Prize

 

For three years, OtiumOne was retained by River City Bangkok to help steer the renowned antique centre towards a new future. In its halcyon days, River City was four floors of antique traders  with buyers travelling from the four corners of the world to procure Asian treasures. As the market for antiques dwindled, River City found itself with vacant retail spaces. The solution was to embrace the growing interest of contemporary art, staging its own national and international exhibitions and broadening the tenant mix to reflect the interest of a new breed of collector. At the same time, digital innovation helped RCB Auctions reach collectors of antique and art irrespective of their location through a new online platform.  We also designed and branded The Gallery Shop. Our work for River City culminated in 2021 with the establishment of Thailand’s first portraiture competition, a project envisaged and produced by OtiumOne which underscored River City’s commitment to Thailand’s artist and art-loving community.